The art of SEO is continually changing. What worked last year might not work this year, and what works now might not work in the future. As a result, it’s crucial to stay up-to-date on the latest SEO trends if you want your website to rank high in search engine results pages (SERPs). To help you stay ahead of the curve, we’ve compiled a list of 10 top latest SEO trends.
Top 10 Latest SEO Trends
1. User Intent
On our list, the first latest SEO trend is User Intent. Google has started focusing on User Intent. User Intent means how the query of the user is being fulfilled when they come to your website from any searched query, primarily through Google.
In easy words, Google wants us (content creators) to provide informative quality in our content. This means we should provide content as we tell in our title and description.
How to deal with User Intent Trend
- Provide Quality Content
- Provide whatever you are telling in your Title
- Give extra knowledge to your user; at least cover your main topic
2. People Also Ask
The second trend on the latest SEO trends list is People Also Ask. Whatever we search on Google, around 50% of the result is provided in the People Also Ask section.
So you could create content or optimize your current content in a way that can also reach the People Also Ask Section.
How to make the content reach the People Also Ask section
- Find a lot of Long Tail Keywords & Questions, then write content regarding them
Tools to find Keywords
- Google Related Searches
- Uber Suggest
Cover many (What, How, Why When, etc) questions in your content
Tools to find Questions
3. Core Web Vitals
Another vital trend in our latest SEO trends includes Core Web Vitals. Core web Vitals exist from the last 2-3 years. It is presented in the Google Search Console (we will talk later in Technical SEO). Core Web Vitals means the experience user is getting from your website. For this, your Technical SEO should be solid.
In the Google Search Console’s Core Web Vitals section, you can see all the details of your user experience and usability. After getting the full report you can implement them.
You can also see your user experience from another Google tool, which is Page Speed Insights.
4. Index Now
Let’s move to the fourth trend of our latest SEO trends list which is Index Now. Index Now is a new trend, that Google has not implemented it is still testing, while Bing Search Engine has already applied. Index Now works like an API type. It means if you implemented Index Now tag on your site, and then you will do any further changes to your site. Like you changed the meta title and description of any article presented on your site, now before Google crawls your page, you have to tell Google to index these changes into your article.
In easy words, you are telling Google’s crawler to index your page after you did some changes.
Now if you are a WordPress user then you can install Index Now plugin for Bing Search Engine.
5. Use of Structured Data
The fifth most important trend on our list is more use of structured data. To date, many websites are doing proper use of structured data, but still, many websites are unaware of this trend. If structured data is not implemented on your site, so you must enable it.
Some time ago, there were very less things present in Structured data, but over time it is becoming more popular and advanced.
Types of Structured Data
- Job Posting
- Video, etc
Google has also created a helpful piece of content on types of Scheme/Structured Data.
6. Long-Form Content
After you implemented structured data, the next SEO trend is Long-Form content. Many SEO Experts say that Google quickly ranks long-form content. The main reason behind the ranking factors of long-form content is that we are writing in detail about our main topic. We are providing quality and extra knowledge to our users. But remember the extra knowledge should be relevant to our topic. Don’t do it like this:
Your topic is what is SEO and you are talking about what is health.
If your topic is What is SEO, then you can also cover Types of SEO, Benefits of SEO, etc.
7. Democratization of Search SERP
Some time ago the SERP and Algorithms of Google were changed, but now it’s something else. Nowadays, Google is updating things. Earlier, Google gives more priority to high DA sites, but nowadays Google gives priority to high DA SItes but not like earlier. Now Google is looking for user experience & quality content instead of just looking on DA (Domain Authority). Just create long-form & quality content.
Latest SEO Trends That Can Be Evergreen & Can’t Be Ignored
8. Content Quality
Content Quality has existed from the many last years. We can somehow call it Evergreen SEO Trend, but policies can change anytime.
Many content writers just do keyword stuffing, they think by doing this we can rank our web page, but this is completely wrong.
If you want to rank your web page, then remember this formula.
Ranked Content = Quality Content + Optimizing Content (No Keyword Stuffing)
How to Optimize Content
- Do Proper Keyword Research
- Optimize Title
- Optimize Meta Description
- Use an SEO Plugin to optimize your content
- Optimize your web page URL
- Optimize Heading (H) Tags
- Use your focus keyword once in your H2 Tags
- Use your focus keyword in the first 20% of your content
9. Visual & Image Content
The ninth latest SEO Trend is the usage of Image & Visual Content.
I want to explain 2 things about this trend.
- Use & Optimize your Images
In this modern SEO World, you should not ignore optimizing your images. Because many times our images are ranked and we can get a lot of traffic from them. So we must not ignore using and optimizing Images. This trend also can be called an evergreen SEO trend.
- Use Alt Tag in every Image
- Use Unique Images
Nowadays, Unique Images rank very quickly. Most of the websites use general images that are presented to everyone around the globe.
We can call these images Public Images. These images are not restricted to use (these images are copyright-free), but the main problem is instead of using them, create your own images. Because public images are already ranked on Search Engines, if you will use them on your site, then chances are that your image will not appear on Search Engines as it is already ranked.
In easy words, if you will use Free Public Images (Remember the word Free) chances are your image will not rank because many sites are already using that image.
Websites to Download Free Images
Use Canva to create your own Image
But if you don’t want to create your image & you also don’t want to use Free Public Images, then you can do 2 things.
- Hire Graphic Designers on Fiverr
- Use Premium Public Images
If you don’t want to hire graphic designers then the second easiest method is to purchase images. Now as I said before don’t use Public Images, but I said for free images. You can use paid images for your website.
Because many people are using free images and it can get difficult while rank your image. But at the same time, if you are using a paid image, there are many chances your image can rank because of the low difficulty for that image. Obviously, very less people will use a paid image rather than using a free image.
Websites to Purchase Paid Images
10. More Focus on On-Page SEO
Our Last SEO Trend is focusing more on On-Page SEO. All types of SEO are important, but On-Page SEO is the Father of all other types. Many people just write 3 articles and did the On-Page SEO of those articles, and then they run towards building Backlinks, q/a submission, forum posting, etc. These all actions are important but not more than On-Page SEO.
Our priority should be providing quality content and then optimizing it.
This SEO trend is not new and will exist until any new update from top search engines.
I will recommend you read my last article about the Top 5 Google Algorithms. In this article, I told about the amazing Algorithms of Google. By reading about these algorithms you will know the importance of providing quality content rather than just building backlinks.
So these were some of the latest SEO trends.
Here is the list to again memorize them.
- User Intent
- People Also Ask
- Core Web Vitals
- Index Now
- Use of Structured Data
- Long-Form Content
- Democratization of Search or SERP
- Content Quality
- Visual & Image Content
- Focusing on On-Page SEO
Thanks For Reading!